Content Creator & Growth Executive

Company Overview

Ministry of Crab is a premier seafood restaurant celebrating Sri Lanka’s iconic mud crabs and freshwater prawns. Recognized on Asia’s 50 Best Restaurants list (2015–2022), it operates flagship outlets across Asia and Australia, including Singapore’s Dempsey location.

Job Summary

Join Ministry of Crab’s flagship outlet in Singapore to drive brand growth through creative content production, social media management, and strategic collaborations within the F&B and lifestyle sectors.

Responsibilities

• Shoot and edit high-quality photos and videos to create engaging visual content for social media platforms
• Manage Instagram and Facebook accounts by developing content strategies and executing Meta Ads campaigns to increase audience engagement
• Track and analyze key performance metrics such as views, clicks, and conversions to optimize marketing efforts
• Identify and collaborate with key opinion leaders (KOLs) to enhance brand visibility and reach within target markets
• Engage actively with Singapore’s dining and lifestyle communities to build brand presence and partnerships
• Leverage PR skills to generate media interest and positive brand exposure
• Develop and maintain relationships with concierge networks, corporate clients, high-net-worth individuals (HNWIs), and private clubs to open new business opportunities
• Secure private dining bookings, events, collaborations, and partnerships that contribute to revenue growth and brand expansion

Preferred competencies and qualifications

• Strong PR instincts to identify and capitalize on publicity opportunities
• Ability to open doors through established networks including concierge services, corporates, HNWIs, and private clubs
• Proven track record of bringing in real business opportunities such as private dining, events, collaborations, and partnerships

Other Information

• Please send your resume to [email protected]