GEO Specialist

• Partner of MNCs and high-profile brands
• Basic from $3,500 to $5,000 + Bonus
• Monday – Friday, 9:30am – 6:30pm
• Hybrid WFH arrangements
• Location: Chinatown

Responsibilities

• Lead and execute GEO strategies for assigned clients, with defined KPIs tied to AI-generated visibility (mentions, citations, inclusion in AI answers) and downstream outcomes such as qualified traffic and leads.
• Review and strengthen entity signals and knowledge consistency across owned sites and external sources, including About pages, author profiles, structured data, directories, PR coverage, and partner websites.
• Develop and maintain topic clusters aligned to AI answer intent, covering areas such as comparisons, best-of lists, how-to content, definitions, pricing, troubleshooting, policy, and decision-stage queries.
• Refine content to improve AI extraction and citation, focusing on clear structure, concise passages, supporting evidence, first-hand experience indicators, proper sourcing, and internal linking.
• Implement and maintain structured data and technical foundations to minimise ambiguity for AI systems, including relevant schema, canonicalisation, indexation, and site hygiene.
• Plan and execute digital PR and brand mention initiatives that generate credible citations and brand co-occurrence across relevant publications and communities.
• Collaborate with writers, subject matter experts, designers, and developers to produce citation-ready assets such as research pages, statistics, calculators, glossaries, original studies, and authoritative guides.
• Track AI-driven discovery surfaces and prompt patterns to understand inclusion gaps and competitor presence, translating insights into optimisation actions.
• Prepare clear, concise reports explaining actions taken, observed changes, AI visibility trends, and recommended next steps.

Requirements

• Strong understanding of how AI-driven search and answer systems surface, cite, and recommend brands across platforms such as AI overviews and conversational assistants.
• Hands-on experience with organic search, content strategy, and entity-based optimisation beyond traditional keyword-focused SEO.
• Ability to analyse and improve on-site, off-site, and technical signals that influence AI interpretation and trust.
• Familiarity with structured data, schema markup, and technical SEO best practices.
• Experience working with cross-functional teams to produce authoritative, reference-worthy content assets.
• Analytical mindset with the ability to translate AI visibility data and observations into practical recommendations.
• Clear communication skills to present performance insights and priorities in a way that non-technical stakeholders can understand.

For consideration, kindly submit your CV by clicking “APPLY NOW”

**Only shortlisted candidates would be notified**

MTC Consulting Pte Ltd | 15C7752

EA. Registration No.: R24123733 | Chen Yit Keat